主要负责在微博、微信、豆瓣和小红书平台上发布引人入胜的内容。需展现出创造力、较强的沟通能力以及对数字媒体和体育的热情。他们将是使用社交媒体平台的佼佼者，对社交媒体分析和内容策略有深刻的理解。

（一） 主要工作职责

1. 协助为 ICF 的社交媒体渠道（包括微博、微信、抖音和小红 书）创建和安排引人入胜的内容。

2. 监测社交媒体渠道的趋势、新闻和与受众的互动。3. 与增长和传播团队合作，制定社交媒体活动和计划，提高品牌知名度和参与度。

4. 及时、专业地回复听众的评论、留言和询问。

5. 协助跟踪和分析社交媒体指标，以评估内容和活动的绩效。

6. 研究并随时了解社交媒体趋势、最佳实践和平台更新。

7. 协助为社交媒体帖子创建视觉资产，包括图形、视频和照片。

8. 支持社交媒体伙伴关系和有影响力者合作的协调工作。

9. 为社交媒体内容和活动的集思广益会议和创意生成做出贡献 。

10. 协助维护社交媒体内容日历，确保内容符合品牌准则和信息传递。

The Social Media Manager Internship at the International Canoe Federation (ICF) offers an exciting opportunity to gain hands-on experience in digital communications within the sports industry. As the global authority for canoe and kayak paddling sports, the ICF promotes a passion for paddle sport for all, from grassroots to elite levels. The Growth & Communications department plays a crucial role in advancing the mission of the ICF by driving global growth and enhancing communication initiatives, with a focus on athlete support, governance strengthening, global development, climate action, fan engagement, competition elevation, and revenue generation. This is a key role in advancing the organisation's social media channels, the intern will focus on delivering engaging content across Weibo, WeChat, Douyin, and Red (Xiaohongshu) platforms. This role presents an excellent opportunity to gain practical experience in social media management and digital marketing while contributing to the growth and engagement of the ICF's online community. A successful candidate will demonstrate creativity, strong communication skills, and a passion for digital media and sports. They will be a leader in using social media platforms and have a strong understanding of social media analytics and content strategy. Additionally, they will be eager to learn, adaptable, and able to work effectively in a dynamic team environment.

Responsibilities:

- Assist in creating and scheduling engaging content for the ICF's social media channels, including Weibo, WeChat, Douyin, and Red (Xiaohongshu).

- Monitor social media channels for trends, news, and opportunities to engage with the audience.

- Collaborate with the growth and communications team to develop social media campaigns and initiatives to increase brand awareness and engagement.

- Respond to comments, messages, and inquiries from the audience in a timely and professional manner.

- Assist in tracking and analysing social media metrics to evaluate the performance of content and campaigns.

- Research and stay informed about social media trends, best practices, and platform updates.

- Assist in creating visual assets, including graphics, videos, and photos, for social media

posts.

- Support the coordination of social media partnerships and influencer collaborations.

- Contribute to brainstorming sessions and idea generation for social media content and campaigns.

- Assist in maintaining a social media content calendar and ensuring content is aligned with brand guidelines and messaging.

Requirements:

- Currently enrolled in or recent graduate of a degree programme in Marketing, Communications, Digital Media, or a related field.

- Proficiency in Chinese and English languages.

- Strong understanding of social media platforms and their respective best practices, especially Weibo, WeChat, Douyin, and Red (Xiaohongshu).

- Strong written and verbal communication skills.

- Creative mindset and ability to think outside the box.

- Ability to work independently and collaboratively in a fast-paced environment.

- Passion for sports and a desire to pursue a career in digital marketing or communications.

- Fluency in English and Mandarin Chinese required; proficiency in additional languages is highly desirable.