也许不止我们会这样觉着，激动人心的2020年终于来了。又一个十年结束，当我们回顾过去，我们为自己所见证的改变而感到惊愕，也开始思考未来还会发生什么。

在过去的十年里，我们见证了从“阿拉伯之春”到“#Me Too”运动，从对气候变化的日益关注到遭遇越来越多的自然灾害，当然轻松一点的是：从iPhone4到11。

慈善事业也经历了翻天覆地的变化。本世纪头十年的流行语早已一去不复返，取而代之的是我们今天看到的新名词。

所以，在我们进入下一个十年之前，让我们花点时间来思考一下2010年至今慈善事业重要的趋势和动向。毕竟，过去将会塑造我们的未来，为了创造一个更美好的世界，我们必须从历史中成长。

1
杰出捐赠人的目标是在有生之年把钱花光

《财富的福音》(the Gospel of Wealth)为美国的慈善运动奠定了基调，直到最近，其核心价值观仍相对保持不变:超级富豪有责任分享他们积累的财富。但《财富的福音》没有提到的是，资本主义领袖们需要在什么时候分享他们的财富。

在过去10年里，我们看到了一种急剧的转变，即富人们重点关注他们能否在有生之年积极地回馈社会。基金会不是等杰出捐款人死后将巨额财富遗赠给私人基金会，而是在他们在世时建立，其目标是在捐款人能够亲眼见证其资金影响的时候，尽可能多地捐赠财富。

捐赠誓言(The Giving Pledge)是这些努力中最著名的。尽管到目前为止，我们已经看到204位亿万富翁和百万富翁签署了捐赠誓言，但在他们的一生中是否真的能够捐赠这样一笔财富，仍有待观察。

对于那些在努力中取得成功的慈善家，我们预测，在未来10年里，他们的基金会会逐步趋向把资产用完而关闭(非永续型基金会)。

2016年，我们在大西洋慈善基金会(Atlantic Philanthropies)身上看到了这种情况，我们预计会在未来看到更多这样的捐赠。

2
慈善机构间真诚地合作

在2010年以前，人们不大采纳例如资助集合圈子这种认为资助者应该集中他们的资源来解决重大的社会问题的方法。但(这种情况)在过去十年中间发生了一个明显的转变。

2014年，我们见证了福特基金会(Ford Foundation)、奈特基金会(Knight Foundation)、克雷斯格基金会(Kresge Foundation)和其他机构共同努力，筹集了3.3亿美元资金，在底特律艺术学院(Detroit Institute of Arts)濒临破产之际拯救了它的全部藏品。在这座因房地产市场崩盘和国内汽车行业的衰落而损失惨重的城市中，保护了其珍贵的文化遗产，这正是慈善事业具有影响力的真正证明。

这也给我们的国家敲响了警钟，我们不仅要知道慈善事业能为公民做些什么，还要知道在2008年后群体所面临的可怕困境。随着技术的进步以及我们衡量和报告影响力方法的进一步完善，这种合作将继续发展。

3
对影响力的关注超过了能力建设

直到最近的这十年，以及此前的十年，慈善事业一直专注于“能力建设”。是的，我们的团体仍然在考虑能力建设。基金会仍然希望为非营利组织拓展能力，永恒科技(Tech for Good)仍然优先为捐助者和资助者建立方便使用的能力建设管理部门和筹款工具。

但在这十年的中间，话题转向了“影响力”。影响力投资成为最有前途的慈善趋势之一。慈善家们继续推动发展更好的影响力评估，并问自己:我们如何才能产生持久的影响力，使我们能够在未来几年解决问题并保护文化？

未来十年，这种影响力评估的重要性只会越来越大。捐助者、资助者和受资助者必须从影响力和价值可衡量的角度进行批判性思考。

捐赠比以往任何时候都更容易(只需在社交平台上点击一个按钮)，但随之而来的是对合法性的担忧，以及对资金流向的好奇。以吸引一个忠诚的社区(社群)的方式来展示影响力将是减轻这些担忧的唯一方法。

4
技术将使慈善事业以一种创新的、更好的方式连接起来

如果你的目标是在有生之年把钱捐出去、认真合作，以及用“建设能力”换取“创造和衡量影响力”，那么你将需要技术。

值得庆幸的是，在科技年代，十年就是一生。在过去的十年中,我们看到的大多数基金会将他们的工作转移到云计算和拨款管理平台上，我们看到大量的融资平台和众筹平台受到追捧、占据大量市场份额，我们也在受益于硬件方面的巨大进步——从手机到笔记本电脑和平板电脑。

未来的十年，对技术行业来说似乎同样令人兴奋。区块链很可能会极大地改变我们的捐赠方式，尤其是在银行体系动荡的发展中国家。

人工智能和机器学习很可能会改善我们的研究方式，但这并非没有风险(毕竟，技术的好坏取决于技术人员的水平)，技术人员正在不断努力改进非营利机构调查资助者的方式，并紧跟不断变化的指导方针。

随着我们更深入地向我们所服务的群体和同伴们学习，多样、公平和包容的理念将得到进一步发展，并有望融入我们的工作。核心技术改进了我们共享信息的方式，从而进一步地改进了我们相互学习的方式。

那么，在这十年结束之际，你对慈善事业的进展有何看法?你怀念有iPhone 4和笨重笔记本电脑的日子吗?可能并不会吧。希望您们和我们一样，对未来感到乐观，对未来十年的变革感到好奇。

我们会在这里，继续加大创新，分享我们的新发现、新创造，把所有关于慈善事业的内容整合在一起，这样我们就能借此创造一个更美好的明天。

原题：Looking Back and Moving Forward – Philanthropy in the 2010s
 

Maybe it’s just us, but 2020 is ushering in a sense of excitement and finality. Another decade is coming to a close, leaving many of us to reflect upon the last 10 years, marvel at the changes we’ve seen, and ponder what’s to come. In the last decade we’ve witnessed everything from the Arab Spring, the #MeToo movement, increasing concern for climate change and increasing natural disasters, and on a lighter note: iPhones four through 11. Philanthropy has experienced sweeping changes as well. The buzzwords of the early 2010s are long gone, replaced by the priorities we see today.

So before we charge into the next decade, let’s take a moment to reflect on the greatest trends and movements in philanthropy from 2010 to today. After all, the past shapes our future, and in order to create a better world moving forward, we must grow from our past.

Mega-Donors Aimed to Spend Money Within Their Lifetime

The Gospel of Wealth set the tone for much of the American philanthropic movement, and up until recently the core values remained relatively unchanged: the uber-rich have a duty to share the wealth they’ve amassed. What the Gospel of Wealth doesn’t mention, is when the leaders of capitalism needed to share their wealth.

In the last 10 years, we’ve seen a shift in urgency with a focus on the rich giving back actively, within their lifetime. Rather than bequeathing a massive fortune to a private foundation after death, foundations are being set up during mega-donors lifetimes, with the goal being to give away as much wealth as possible while the donors are there to witness the impact of their funds.

The Giving Pledge is the most well-known of these efforts. And while we’ve seen 204 mega-billionaires and millionaires sign The Giving Pledge so far, it remains to be seen whether or not it will truly be possible to give away such a fortune in one’s lifetime. For those that are successful in their efforts, we predict a subsequent uptick of foundations spinning down in the next decade. We saw this happen with The Atlantic Philanthropies in 2016, and we hope to see more in the future.

Institutional Philanthropy Collaborated in Earnest

Funding collaboratives were more of a fringe trend in 2010. So were funding circles, giving circles, and the idea that in order to truly generate lasting impact, funders should pool together their resources in order to tackle large societal issues. A distinct shift took place halfway through the decade. In 2014 we witnessed concerted efforts from The Ford Foundation, Knight Foundation, The Kresge Foundation, and others to come together to pool $330 million dollars to save the entire Detroit Institute of Arts collection as the city teetered through its bankruptcy. This effort to preserve the culture of a city that had already lost so much in the housing market crash and the decline of the domestic auto industry was a true testament to philanthropy’s reach.

This was also a wakeup call to our nation about not just what philanthropy can do for citizens, but the dire struggles that communities faced post-2008. This collaboration will continue to grow as technology and the ways we measure and report on impact are further refined.

Impact Overtook Capacity Building

Up until recently this past decade, and the decade prior to that, philanthropy focused on  ‘building capacity.’ And yes, our community still thinks in capacity building terms. Foundations still want to carve out capacity for nonprofits, the Tech For Good space still prioritizes building easy-to-use capacity-building management and fundraising tools for grantseekers and grantmakers; but midway through the decade, the conversation shifted to talking about impact. Impact investing became one of the most promising philanthropy trends. Philanthropists continued to push for better impact measurement and asked themselves: How can we generate lasting impact that will fix problems and preserve culture for years to come?

The importance of this impact measurement will only grow in the next decade. Donors, funders, and grantees will have to think critically in terms of impact and measurable value. It’s easier than ever to donate (it takes a click of a button on social platforms), but with that ease comes concerns about legitimacy and the desire to know where the money is going. Showcasing impact in a way that draws in a committed community will be the only way to mitigate these concerns.

Technology Connected Philanthropy in New and Better Ways

If you aim to spend money within your lifetime, collaborate in earnest, and trade in ‘building capacity’ for ‘creating and measuring impact’, you’re going to need technology. And thankfully, a decade is a lifetime in tech years. In the last decade, we saw a majority of foundations move their work into the cloud and onto grants management platforms, we saw a slew of fundraising and crowdfunding platforms explode in popularity and jockey for market share, and we benefited from dramatic improvements in hardware – from phones to laptops and tablets.

This coming decade looks to be just as exciting for technology. Blockchain will likely dramatically change the way we give, especially in developing nations with volatile banking systems. AI and machine learning are predicted to improve the ways we research, but not without risks (tech is only as good as the people who make it, after all), and technologists are continuously working to improve how nonprofits research funders and keep track of changing guidelines. Diversity, equity and inclusion practices will improve and hopefully become more embedded in our work as we learn more deeply from the communities we serve and our teammates. At its core technology improves how we share information and, therefore, how we learn from one another.

So, how do you feel about philanthropy’s progress as this decade comes to a close? Are you wistful for the days of the iPhone 4 and chunky laptops? Likely no. We hope that, like us, you’re optimistic about what’s to come and curious about the innovations the next decade will bring. We’ll be here, continuing to innovate, sharing our updates and discoveries and bringing the philanthropic ecosystem together so you can create a better tomorrow.

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