The Market Activation team drives the strategic implementation of CDP's Marketing & Communications campaigns across APAC, ensuring local relevance and effectiveness. The team tailors global campaign tactics to regional markets, using the full breadth of marketing and communications channels, while ensuring alignment with CDP’s strategic objectives and positioning.

Purpose of the Role:

Deliver regional activation plans that drive top-of-funnel awareness of CDP in Mainland China, Hong Kong and Taiwan, tailoring tactics to reach local audiences while ensuring alignment with global Marketing & Communications strategy.

Accountabilities:

·       Deliver an activation plan in China for CDP’s M&C campaigns that meet APAC KPIs, as defined with the Head of Activation, APAC.

·       Contribute to global campaign development and determine the most effective tactics for activating the campaign in Greater China, based on campaign objectives and local market needs, with a particular focus on media, market partnerships and high-level speaking appearances at events

·       Develop PR materials, manage local PR agencies, and pitch stories to top-tier media outlets to enhance CDP’s visibility in the region. Mature and grow our network of top-tier local journalists.

·       Strengthen CDP’s presence as a key commentator on strategic climate and nature topics by working closely with the Media Relations & Spokesperson Engagement team to address trending local issues.

·       Prepare and brief senior spokespeople for media interviews and speaking engagements.

·       Ensure CDP positioning, key messaging and strategic objectives are well represented in all activations in China.

·       Coordinate with our CEO Office team for CEO media profiling and event opportunities.

·       Inform content plans tailored to Chinese audiences and brief the Content studio on the development of insightful content, ensuring alignment with CDP’s messaging and regional audience needs.

·       Partner with the Marketing Performance & Enablement team to monitor and enhance CDP’s website in China while considering regional needs.

·       Work with central Marketing teams to provide insights on the Chinese market and audiences, ensure global strategy and planning serves China, and implement regionally focused activity in line with global strategy.

·       Work with campaign managers to adapt and execute centrally managed global marketing activities, such as email campaigns and social media.

·       Collaborate with internal and external stakeholders to align communications efforts with regional priorities and seek feedback on campaign impact.

·       Track and analyze the performance of marketing campaigns and digital channels, and benchmark against industry and regional best practice. Provide translation and localization support.

Key skills/abilities required for the role

·       Fluency in written and spoken Chinese with excellent command of business English.

·       Deep understanding of corporate sustainability, financial markets, and ESG-related regulations and policies.

·       In-depth knowledge of the Chinese economy, media landscape, culture, and relevant CDP partners.

·       Proven ability to build and maintain a top-tier journalist network in China.

·       Confident in coordinating and briefing senior stakeholders, both internally and externally.

·       Ability to independently draft compelling media and event materials, aligning with global key messaging, including on complex and sensitive topics.

·       Creative and strategic mindset, capable of applying innovative ideas to achieve organizational objectives and KPIs.

·       Skilled in providing integrated marketing communications strategies for campaign planning and execution.

·       Passionate about promoting and building CDP’s brand presence globally and regionally.

·       Capable of applying CDP’s strategic priorities and value proposition effectively.

·       Strong analytical skills for tracking performance metrics, measuring impact, and applying insights for improvement.

·       Commitment to ongoing learning in marketing and communications, staying up-to-date on best practices, emerging trends, channels, and tools.

·       Highly organized with a meticulous approach to meeting deadlines and maintaining high-quality standards. A critical eye for detail and accuracy in all aspects of work.

·       Experience working effectively in global and diverse teams.Ability to work swiftly under pressure and meet rapid deadlines.

Before you apply:

We’ll only use the information you provide to process your application. By emailing us your CV and covering letter, you are permitting CDP to use the information you have provided for recruitment purposes.

Please express your interest and suitability in the cover letter in English, with a resume in both Chinese and English, and send it to china.hr@cdp.net. Please also state your expected salary in your cover letter.

Use the subject line “CDP M&C Manager Application – [Name+ Affiliation+ Major]" for the role.

Resumes will be reviewed on a rolling basis until May.31, 2025, or longer if the position is not yet filled.