Marketing & Communications Manager, Greater China (Maternity Cover) 短期 面议
北京市
3年以上
硕士
招聘人数:1人
带薪病假,带薪休假
2025-04-21 更新 2025-04-30 截止 浏览 612
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The Market Activation team drives the strategic implementation of CDP's Marketing & Communications campaigns across APAC, ensuring local relevance and effectiveness. The team tailors global campaign tactics to regional markets, using the full breadth of marketing and communications channels, while ensuring alignment with CDP’s strategic objectives and positioning.


Purpose of the Role:

Deliver regional activation plans that drive top-of-funnel awareness of CDP in Mainland China, Hong Kong and Taiwan, tailoring tactics to reach local audiences while ensuring alignment with global Marketing & Communications strategy.


Accountabilities:

·       Deliver an activation plan in China for CDP’s M&C campaigns that meet APAC KPIs, as defined with the Head of Activation, APAC.

·       Contribute to global campaign development and determine the most effective tactics for activating the campaign in Greater China, based on campaign objectives and local market needs, with a particular focus on media, market partnerships and high-level speaking appearances at events

·       Develop PR materials, manage local PR agencies, and pitch stories to top-tier media outlets to enhance CDP’s visibility in the region. Mature and grow our network of top-tier local journalists.

·       Strengthen CDP’s presence as a key commentator on strategic climate and nature topics by working closely with the Media Relations & Spokesperson Engagement team to address trending local issues.

·       Prepare and brief senior spokespeople for media interviews and speaking engagements.

·       Ensure CDP positioning, key messaging and strategic objectives are well represented in all activations in China.

·       Coordinate with our CEO Office team for CEO media profiling and event opportunities.

·       Inform content plans tailored to Chinese audiences and brief the Content studio on the development of insightful content, ensuring alignment with CDP’s messaging and regional audience needs.

·       Partner with the Marketing Performance & Enablement team to monitor and enhance CDP’s website in China while considering regional needs.

·       Work with central Marketing teams to provide insights on the Chinese market and audiences, ensure global strategy and planning serves China, and implement regionally focused activity in line with global strategy.

·       Work with campaign managers to adapt and execute centrally managed global marketing activities, such as email campaigns and social media.

·       Collaborate with internal and external stakeholders to align communications efforts with regional priorities and seek feedback on campaign impact.

·       Track and analyze the performance of marketing campaigns and digital channels, and benchmark against industry and regional best practice. Provide translation and localization support.


Key skills/abilities required for the role

·       Fluency in written and spoken Chinese with excellent command of business English.

·       Deep understanding of corporate sustainability, financial markets, and ESG-related regulations and policies.

·       In-depth knowledge of the Chinese economy, media landscape, culture, and relevant CDP partners.

·       Proven ability to build and maintain a top-tier journalist network in China.

·       Confident in coordinating and briefing senior stakeholders, both internally and externally.

·       Ability to independently draft compelling media and event materials, aligning with global key messaging, including on complex and sensitive topics.

·       Creative and strategic mindset, capable of applying innovative ideas to achieve organizational objectives and KPIs.

·       Skilled in providing integrated marketing communications strategies for campaign planning and execution.

·       Passionate about promoting and building CDP’s brand presence globally and regionally.

·       Capable of applying CDP’s strategic priorities and value proposition effectively.

·       Strong analytical skills for tracking performance metrics, measuring impact, and applying insights for improvement.

·       Commitment to ongoing learning in marketing and communications, staying up-to-date on best practices, emerging trends, channels, and tools.

·       Highly organized with a meticulous approach to meeting deadlines and maintaining high-quality standards. A critical eye for detail and accuracy in all aspects of work.

·       Experience working effectively in global and diverse teams.Ability to work swiftly under pressure and meet rapid deadlines.

Before you apply:

We’ll only use the information you provide to process your application. By emailing us your CV and covering letter, you are permitting CDP to use the information you have provided for recruitment purposes.

Please express your interest and suitability in the cover letter in English, with a resume in both Chinese and English, and send it to china.hr@cdp.net. Please also state your expected salary in your cover letter.

Use the subject line “CDP M&C Manager Application – [Name+ Affiliation+ Major]" for the role.

Resumes will be reviewed on a rolling basis until May.31, 2025, or longer if the position is not yet filled.

机构介绍
CDP全球环境信息研究中心(工商注册名:北京诚度普环境咨询有限公司)是CDP在中国投资注册的唯一全资子公司。CDP是一家总部位于伦敦的非营利组织,成立于2000年,致力于推动减少温室气体排放,保护水和森林资源。CDP前身为碳披露项目(Carbon Disclosure Project),还是科学碳目标(Science Based Targets initiative)、“全球商业气候联盟(We Mean Business Coalition)”的创始成员,在北京、香港、纽约、柏林、巴黎、圣保罗、斯德哥尔摩和东京等地设有办事处。 CDP与全球超过740家、总资产达130万亿美元的机构投资者以及超过280家采购企业合作,通过投资者和买家的力量以激励企业披露和管理其环境影响。2022年,全球超过1.8万家、占全球市值一半以上的企业及1,100多个城市、州和地区通过CDP平台报告了其环境数据。CDP披露框架与TCFD要求相一致,这使得CDP成为全球最大的环境信息数据库,CDP评分被广泛用于投资和采购决策,助力零碳、可持续和有活力的经济发展。CDP于2012年进入中国,致力于为中国企业提供一个统一的环境信息平台。2022年中国(含港、澳、台地区)参与CDP环境信息披露的企业数量超过2700家,创下新高。
工作地区
中国北京北京市朝阳区
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