Fairtrade strengthens the position of farmers and workers in the value chain. By offering an alternative approach to trade Fairtrade supports producers in securing better markets, contributing to greater sustainable development in Asia Pacific region under Fairtrade – Network of Asia and Pacific Producers (NAPP). Fairtrade NAPP was established in 2014 and is a member of Fairtrade International. Fairtrade NAPP certified farmers and workers across the Asia Pacific region. All these producers share ownership of the Fairtrade system and have an equal voice in all decisions that affect them. As a Producer Network, NAPP ensures their voice is heard in the system. Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. Fairtrade offers producers a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping. When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards. The Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade. Fairtrade strengthens the position of farmers and workers in the value chain. By offering an alternative approach to trade Fairtrade supports producers in securing better markets, contributing to greater sustainable development in Asia Pacific region under Fairtrade – Network of Asia and Pacific Producers (NAPP).