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Request for Proposal of the Phase 2 Sodium Reduction Campaign

  • 2021-02-24--2021-03-12
  • 中国山东济南市历下区Room 1509, Block B Greentown Financial Center, No. 8 Luoyuan Avenue, Lixia District, Jinan, Shandong, China
  • 卫健策略(美国)济南代表处
  • 公共卫生
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详细介绍

Request for Proposal

PHASE 2 SODIUM REDUCTION CAMPAIGN

Proposal Due Date:       18 PM March 12th, 2021

 

 

 

Contents                                                                                       Page

 

Purpose and Scope of this Request for Proposal (RFP)                    1

Vital Strategies Organizational Background                                     1

RFP Objective/s                                                                                 1

Project Overview                                                                               2

Instructions for RFP Respondents                                                     3

Vital Strategies and Respondent Contact Information                     5

Attachment A – RFP Questions                                                         7

Attachment B – Vital Strategies standard terms                               8

 

 

Purpose and Scope of this Request for Proposal (RFP)

Resolve to Save Lives, an initiative of Vital Strategies is seeking third party communication consultant company as a partner to develop the upcoming Phase 2 mass media campaign of sodium reduction in 2021. The goal of the Phase 2 mass media campaign is to contribute to a reduction in hypertension and resulting heart disease and stroke by building on and extending the achievements of the Phase 1 campaign in reducing daily levels of sodium consumption in Shandong province, as well as achieving additional national exposure of campaign messages to primary food preparers and policymakers for one year.

 

Vital Strategies Organizational Background

Vital Strategies is an international public health organization headquartered in New York City. Vital Strategies develops and oversees programs that strengthen public health systems and address leading causes of morbidity and mortality worldwide, providing expertise in project implementation and management, strategic communications, and other core public health capabilities to guide policy and decision-making.  Specific programs include road safety, obesity prevention, tobacco control, and data for health.  Activities take place in a range of low- and middle-income cities in over 60 countries.

 

Our experts provide technical and professional guidance to partners and government agencies. We speak out, through press releases, publications, social media, and participation in convenings and conferences against the practices of tobacco and the sugary drinks industries. Vital Strategies does not accept gifts or funds from industries related to tobacco, sugary drinks and alcoholic drinks. We actively seek to engage with stakeholders who share our values and seeks to work with partners who endorse and encourage the highest ethical work practices and standards.

 

 

RFP Objective/s

Vital Strategies is seeking competitive proposals from qualified vendors to provide services to Vital Strategies.

1.Communication objectives

Knowledge

To increase knowledge of the risk of developing hypertension and experiencing a stroke from excessive sodium consumption.

To increase knowledge of the recommended 5g per day limit of salt intake.

To increase knowledge of the benefits of reduced sodium consumption for people with or without hypertension.

To increase knowledge of food preparation and cooking practices to maintain appealing taste with lower sodium content.

To increase knowledge of how to assess sodium content in packaged foods on package nutrition labels.

Attitudes

To increase perceptions of the severity of developing hypertension and experiencing a stroke.

To increase and reinforce positive attitudes toward reducing sodium consumption.

To increase confidence (self-efficacy) in being able to achieve a reduction in sodium consumption.

To reduce perceptions that reduced sodium consumption results in less appealing taste.

To reduce perceptions that reducing sodium content in food necessarily results in less appealing taste.

Intentions

To generate and reinforce intentions to reduce sodium consumption to not exceed 5g/day.

 

2.Key messages

Two key message directions will be applied in the Phase 2 campaign. The first message direction will reinforce the Phase 1 campaign in motivating the primary and secondary target audiences to take action to reduce sodium consumption. These messages relate to the increased risk of developing hypertension and experiencing a stroke from excessive sodium consumption, and the consequences of developing hypertension or experiencing a stroke, including becoming a burden on others. The Phase 1 communication materials were developed through careful formative research with the campaign target audience and should be used in Phase 2 for communicating these motivating messages.

 

The second message direction will be focused on enabling people to effectively reduce sodium consumption, including how to maintain appealing taste of food with reduced salt, how to tell how much salt is in the foods, including how to understand the sodium content information on food package labels.

 

For further information and Phase 1 communication materials, please contact Xiaobei Ma (xma@resolvetosavelives.org).

 

Project Overview

The agency is required to submit a detailed, costed proposal outlining:

Campaign communication

Creative themes and content for the two message themes for motivating sodium reduction action and enabling this action.

Outline of content formats to be used in the campaign (including memes, short video, infographics and printed materials).

A clear description of the strategic mix of how Phase 1 campaign motivating communication materials will be re-used in the 2021 campaign along with new enabling communication materials focusing on addressing barriers to sodium reduction.

A clear outline of costs for production of new content for social media channels and other content.

Description of how influencers such as well-known chefs will be integrated into the campaign to popularize and socialize sodium reduction in cooking practices and how restaurants and stakeholders such as the China Women’s Federation can be involved in extending the campaign at the community level.

Description of how key local stakeholders running sodium reduction activities in government agencies will be engaged in campaign implementation.

Selection of media channels to reach the primary audience of primary food preparers most effectively and efficiently in Shandong while also achieving exposure to the secondary audience of other household members and restaurant owners and patrons.

Selection of media channels to ensure additional national exposure for the campaign and its messages, including channels that will reach policymakers.

Estimated reach of the primary and secondary target audiences through the proposed mix of channels.

Preliminary ideas for a social media campaign content calendar and timeline for campaign development and implementation.

Plans for how campaign themes and social media content can be linked to educational and promotional resources from Shandong CDC to be disseminated at community events.

 

Earned media

Outline of a detailed earned media strategy identifying how media coverage of the campaign will be achieved at the local, provincial and national level to reach policy makers as well as the broader community.

 

Monitoring and evaluation

A detailed plan for how campaign reach, engagement and response will be measured, including example media metrics reporting template.

A detailed frequency and timeline for progress and evaluation reporting.

 

Instructions for RFP Respondents

 

1.Contact Person. Service Providers shall send their notification of intent to bid, refer any questions, and submit their proposals via email to xma@resolvetosavelives.org

 

2.Due Date. Proposals must be submitted in PDF format to Xiaobei Ma by March 12th, 2021, 18 PM, Beijing time.

 

3.Proposal Submission. Proposals shall include answers to all RFP questions (Attachment A), and be emailed in PDF format, together with all relevant and any supporting documentation, to:

Xiaobei Ma, xma@resolvetosavelives.org

and Operationsrfp@vitalstrategies.org

with Phase 2 Sodium Reduction Campaign in the subject line, by 18 PM on March 12th, 2021 (Beijing time).

 

4.RFP Timeline.

TASK

DEADLINE DATE

RFP Issued

Wednesday, Feb 24th

Deadline for RFP Questions (to Vital)

Friday, Mar 5th

Response to RFP Questions sent to vendors

Tuesday, Mar 9th

Deadline for Submission of Proposals

Friday, Mar 12th

Evaluation of Proposals, Selection of Finalists

Beginning the week of Mar 15th

Notify successful Respondent by

*selection pending approval of internal budget

Week of Mar 22nd

Notify all unsuccessful Respondents by

Week of Mar 29th

 

5.Selection Criteria. The Service Provider's responses shall be evaluated by a committee of approximately five (5) Vital Strategies staff members. Selection criteria shall include:

 

The background and experience of the Service Provider in working with international non-profit organizations and the quality of services performed.

Reasonableness/competitiveness of proposed compensation for services, fees and/or benefits to Vital Strategies, although Vital Strategies is not bound to select the Service Provider who proposes the lowest fees or most benefits for services. 

The Service Provider's responsiveness and compliance with the RFP requirements and questions.

The Service Provider's ability, capacity and skill to fully and satisfactorily provide the services required in this RFP.

 

6.Rejection of Proposals. Vital Strategies reserves the right to accept or reject any or all proposals and to accept the proposal deemed to be in the best interest of Vital Strategies and is not bound to accept the lowest price bid submitted. 

 

7. Complete Proposal. Incomplete proposals are subject to rejection.

 

8.Negotiation. Vital Strategies reserves the right to negotiate fees and/or benefits to Vital Strategies with the selected Service Provider(s).

 

9.Final Contract. This RFP, together with any documents required, shall be included in the final contract.

 

10.Selection. Vital Strategies reserves the right to select as many Service Providers as it deems appropriate and is under no obligation to purchase any services of a particular Service Provider until a contract has been signed. 

 

11.Costs. All costs related to the preparation and submission of this RFP shall be borne by the Service Provider. Under no circumstances shall Vital Strategies be liable for any costs.

 

12.Confidentiality. The contents of this Request for Proposal (RFP) as well as any subsequent communication between Vital Strategies and the Service Provider(s) are to be treated as confidential and are not to be distributed or shared without prior written authorization from Vital Strategies' authorized representative.

 

13.Proposal Validity. The Service Provider's submitted proposal must be valid for acceptance by Vital Strategies for a period of 90 days from the due date set for RFP receipt.

 

14.Vital Strategies intends to adhere to the timetable in section 4, which should result in a selection of a Service Provider(s) by March 22nd. (Pending internal budget approval)

 

15.Payment terms: Vital Strategies negotiates the specific payment cycle and amount with successful respondent and signs a contract to pay RMB.

 

Insurance Terms:

The successful vendor is required, at its own expense, to maintain the following insurance policies throughout the duration of the agreement:

General Liability with a minimum limit of US$1 million per occurrence and $2 million in aggregate.

Professional Errors & Omissions insurance policy with a minimum limit of $3 million.

Cyber Information Security Insurance policy with a minimum liability limit of $2 million. 

Vital Strategies must be listed as an additional insured on the certificate of insurance.

While above insurance policies are required, limits on each policy may be negotiable. Please list what you currently maintain.

Do you currently maintain insurance coverages that fulfil the above requirements? 

If you answered No to the above question, are you willing and able to procure the above policies at your own expense before entering into an agreement with Vital Strategies? 

Will you be willing to provide a certificate of insurance before entering into the agreement with Vital Strategies that will certify the above policies and lists Vital Strategies as an additional insured?

 

Vital Strategies and Respondent Contact Information

 

VITAL STRATEGIES Contact Information

Company Name

Vital Strategies, Inc.(USA) Jinan Representative office

Company Address

Room 1509, Block B, Greentown financial center, No.8 Luoyuan Street, Lixia District, Jinan, Shandong.

Company Website

www.vitalstrategies.org

Contract Manager

Xiaobei Ma

Contract Manager Email Address

xma@resolvetosavelives.org, and

operationsrfp@vitalstrategies.org

 

 

RESPONDENT Company Information

Company Name

 

Company Address

 

Company Website

 

Primary Contact

 

Primary Contact Email

 

Authorized Signatory Name

 

Authorized Signatory Title

 

Type of work carried out by vendor:

 

Offices locations included in this RFP

 

 

 

 

 

 

 

Existing Contract Information

Current Contract with Vital Strategies?

Yes  /  No

If Yes, Name of Vital Strategies Contract Manager

 

Implementation Timeline of Existing Contract

 

 

 

 

 

Attachment A

 

Please clearly reference the question section and number (A1, A2, etc.) in your response.

 

Company Profile

Does your company have experience servicing non-profit organizations with international operations? If so, provide examples.

Please provide a background and history of your company. Include the number of staff and information on all locations.

Please indicate who your main point of contact is for this RFP.

Provide the name and a brief bio of the account manager that will be assigned to our company.

Please provide a minimum of 3 client references.

 

 

Proposed Services and Delivery

Propose your plan for the work as outlined.

What quality control measures will you implement?

If any, list additional services you provide which you consider may benefit this project.

Provide a copy of your standard service contract.

Review our standard terms in Attachment B and indicate your company's ability to accept those terms. If there are terms you cannot agree with, please indicate.

 

Quotation of Goods

Provide a quote for the total product cost.

What is the operational cost over useful life? (What is the minimum number of years for the life cycle cost consideration i.e. the number of years the product or service is expected to be used)

What are other miscellaneous costs?

How much taxes we would incur?

 

Financial and Due Diligence

Complete our Contract Partner Information Form: www.vitalstrategies.org/compliance

What are your company's standard billing terms?

Provide a detailed menu of transaction fees for all relevant services. Include volume discounts if available.

Provide a detailed list of fees for additional services proposed in your response.

 

 

 

 

 

 

 

 

 

ATTACHMENT B

 

ENTIRE AGREEMENT

 

The Agreement constitutes the entire accord between the Parties with respect to the subject matter of the scope of work and supersedes all previous negotiations, communications and other Agreements relating to it unless they are incorporated by reference in the Agreement. Any amendment to this Agreement must be set forth in writing and signed by authorized representatives of the Parties.

 

 

FORCE MAJEURE

 

If any Party hereto is prevented, hindered or delayed from performing its obligations under the Agreement as a result of a Force Majeure, such prevention or delay shall not be considered as a breach of the Agreement and that Party shall be relieved from its obligations for the duration of such Force Majeure, provided however that there is a direct relation between such prevention or delay and the Force Majeure.

 

In the event of Force Majeure, the Parties shall do their utmost to remedy the situation as quickly as possible. In the event that the proper execution of the work according to the conditions stipulated in the Agreement is hindered or prevented due to Force Majeure beyond (30) thirty days, either Party without having to pay indemnity to the other shall be entitled to terminate the Agreement, with effect as from receipt by the other Party of the appropriate written notice of termination.

 

 

GOVERNING LAW, JURISDICTION, VENUE

 

This Agreement shall be governed by, and interpreted and construed in accordance with, the laws of the State of New York without regard to its conflicts of law principles.

 

In the event of any dispute arising out of or relating to this Agreement, the Parties hereby consent to the exclusive jurisdiction and venue in the state and federal courts in the State of New York, New York City, for the purpose of any legal proceeding relating to or arising under this Agreement. 

 

 

INTELLECTUAL PROPERTY

 

Nothing in this Agreement shall be construed as implying the transfer of ownership of Vital Strategies' intellectual property to the other Party or any of its collaborators or subcontractors.

 

Vital Strategies expressly reserves and retains any rights that are not expressly granted to the other Party under this Agreement.

 

Nothing herein shall impose any obligation on Vital Strategies to make use of any of the rights set forth herein.

 

Upon completion of all payments provided herein, the written work described in the Scope of Work Section shall be the property of Vital Strategies.

 

 

NO AGENCY OR JOINT VENTURE

 

Nothing in this Agreement shall be deemed to create an agency relationship or joint venture between the Parties. Each Party shall be responsible for all taxes, benefits, withholding, worker's compensation, and health insurance, and any other benefits. Neither Party's employees shall be deemed agents or employees of the other Party. Neither Party shall have power to bind the other without written consent or as described in this Agreement.

 

 

SUCCESSORS AND ASSIGNS

 

The Agreement shall inure to the benefit of and be binding upon the Parties hereto and their lawful heirs, executors, administrators, successors and assigns.

 

 

TOBACCO AFFILIATION

 

The [Contract Partner], in the past five years, has not had any business relationship with or knowingly received payment or other support from any tobacco product manufacturer or wholesaler, or from any e-cigarette or vaping manufacturer or wholesaler ("These Industries"), or any parent, affiliate, subsidiary, organization, or foundation with majority support from These Industries, or any person, interest group, advocacy organization, or other business or organization (other than a law firm or accounting firm) that represents the interests of These Industries (collectively, "These Affiliates"). The [Contract Partner] currently does not accept and shall not accept financial or other support from These Industries or These Affiliates until at least one year after the end of this agreement. Failure to comply with this clause may constitute grounds for termination of this agreement and Vital Strategies shall have the right to demand and receive a return of all funds under this agreement, plus interest, as liquidated damages, other provisions of this agreement notwithstanding.

 

NON-EXCLUSIVITY

 

Nothing in this Agreement shall be construed to establish an exclusivity relationship between Vital Strategies and the [Contract Partner]. Vital Strategies shall be free to select other [Contract Partner]s to conduct work that is within the expertise of the [Contract Partner]. The [Contract Partner] also retains the ability to conduct work on behalf of other parties subject to the limitations set out in the Tobacco Affiliation Clause.

 

 

LIABILITY AND INDEMNIFICATION

Vital Strategies, its officers, employees and agents, shall not be liable for any injury to the person, including death, or for loss or damages to the property of the [Contract Partner] or of anyone else, occasioned by, or in any way attributable to the [Contract Partner] under this Agreement unless such injury, loss or damage is caused by the negligence of an officer, employee or agent of Vital Strategies acting within the scope of his employment.

 

The Parties will mutually defend and forever hold each other and their officers, employees and agents harmless against and from any and all third Party claims, lawsuits, judgments and expenses (including, without limitation, reasonable legal fees) arising out of any breach by the other Party of any provision of this Agreement or any misrepresentation made by the other Party and its officers, employees or agents. This paragraph shall survive the termination of the Agreement.

 

CONFLICT OF INTEREST

The [Contract Partner] shall take all necessary precautions to avoid conflicts of interest and shall inform Vital Strategies without delay of any situation constituting or likely to lead to any such conflict.  There is a conflict of interest where the impartial and objective exercise of the functions of any person under this Agreement is compromised for reasons involving family, emotional life, political or national affinity, economic or any other shared interest with another person.

 

CONFIDENTIALITY

The [Contract Partner] shall treat as confidential, during as well as after the performance of any work under this Agreement, any information, including any personal information, defined by Vital Strategies, to which the [Contract Partner] becomes privy as a result of acting under the Agreement. For more certainty, the [Contract Partner] shall not disclose any such information to any other person or Party which is not participating in the Agreement in a form that could reasonably be expected to identify the person, including individuals, to whom such information relates.

 

Where the work to be performed under the Agreement involves access by the [Contract Partner] to confidential, classified or protected documents of Vital Strategies, the [Contract Partner] shall keep all information confidential and secure. Any inquiries as to what information is confidential or what procedures should be applied when handling confidential information should be addressed to the Finance and Administration Division of Vital Strategies.

 

AMENDMENT, MODIFICATION, WAIVER

This Agreement may only be amended, modified or supplemented by an agreement in writing signed by the Parties.  No waiver by any Party of any of the provisions hereof shall be effective unless set forth in writing and signed by the Party so waiving.  No waiver by any Party shall operate or be construed as a waiver in respect of any failure, breach or default not expressly identified by such written waiver, whether of a similar or different character, and whether occurring before or after such waiver.  No failure to exercise, or delay in exercising, any right, remedy, power or privilege arising from this Agreement shall operate or be construed as a waiver thereof, nor shall any single or partial exercise of any right, remedy, power or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege.

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